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The business analyst is a key professional in companies looking to improve their commercial performance and adapt to a constantly changing market . Thanks to his expertise in data analysis and his understanding of sales dynamics, he plays a strategic role by providing insights based on concrete figures . By collaborating with the sales, marketing and finance teams, the business analyst helps guide strategic decisions to maximize results and seize growth opportunities . This profession, at the crossroads of data analysis and commerce, attracts many profiles thanks to its varied perspectives and its strong demand on the job market.
The business analyst’s main role is to exploit available data to optimize the company’s performance. His responsibilities are varied and include in particular:
Business Data Analysis : Collect, process and interpret large volumes of data from sales, customer feedback and market research. These analyses help identify trends, weaknesses and opportunities to exploit.
Reporting : Provide regular and detailed reports to management and other departments to provide a clear view of the current situation. These reports include dashboards, graphs and key performance indicators (KPIs) to facilitate decision making.
Strategic recommendations : Propose concrete actions based on the results of the analyses, such as improving sales processes, targeting new customer segments or adjusting pricing policies.
Competitive intelligence : Observe market trends and competitor initiatives to anticipate developments and remain competitive.
Collaboration with teams : Work closely with marketing, sales and finance departments to ensure that the strategies implemented are aligned and coherent.
Development of decision support tools : Design and implement interactive dashboards, personalized indicators or advanced analysis tools to facilitate performance monitoring.
What skills are needed to be a business analyst?
The business analyst profession requires a combination of technical and personal skills:
Technical skills:
Proficiency in data analysis tools : The analyst must be comfortable using software such as Excel (advanced level), Power BI, Tableau or SAS to process large volumes of data.
Using CRMs : Tools like Salesforce or HubSpot help track sales performance and identify trends.
Statistics and Modeling : A solid foundation in applied mathematics is necessary to interpret data and extract reliable predictions.
Personal skills:
Analytical Mindset : The analyst must have the ability to dissect complex data and draw useful conclusions.
Synthesis skills : It is important to translate complex information into clear and accessible reports.
Interpersonal skills : Working with different departments, the business analyst must have excellent interpersonal skills to ensure that the analyses are properly understood.
Priority management : Since projects are often multiple and have strict deadlines, good organization is essential.
What training do you need to take to become a business analyst?
To become a business analyst, several training courses are recommended:
Required qualifications:
A degree in economics, management, marketing or commerce is a first step towards this career.
A master’s degree in marketing, management or data analysis is often required for the most strategic positions.
EM Normandie offers the MSc International Marketing and Business Development course , allowing you to prepare for this career.
Additional training:
Certifications such as Google Analytics, a specialization in digital marketing or training in project management (e.g. PMP) can strengthen the candidate’s profile.
Alternatives or specializations:
MBAs in business strategy or business intelligence can open doors to management positions.
What is the salary of a business analyst?
Business analyst salary varies depending on experience, industry, and location:
Beginner : Between €30,000 and €40,000 gross per year . These first years allow you to gain experience in basic analyses.
Intermediate : Between €40,000 and €55,000 gross per year , with increasing responsibilities and more strategic missions.
Confirmed/Senior : Up to €70,000 gross per year , or even more in certain sectors such as finance, tech or luxury.
In summary
The business analyst is a central player in making informed decisions within companies. Thanks to his expertise in analysis and his ability to propose concrete solutions , he contributes directly to the growth and competitiveness of the organization . This job, at the crossroads of commerce and data analysis, is ideal for people who are comfortable with numbers , curious and have an excellent strategic mind .