By admin 
Your website is your shop window. Just like in real life, the goal is for people to find you, stop in front of it and come in to discover your products and services.
It is therefore not enough to have an aesthetically pleasing site that is well “stocked” with your products.
If it is not optimized for natural referencing, you risk waiting a long time for your customers.
Your site must therefore meet certain Google requirements in order to be indexed and therefore positioned on your target’s requests.
SEO (natural referencing) is based on 3 main pillars:
The technique (the structure of your site, the HTML code, the speed, efficient hosting , etc.)
The content, that is to say all the texts
Popularity (links to your site from other sites)
Without good SEO optimization , your customers will not be able to find your site.
It’s like hiding your physical store deep down an alley that no one walks through.
Besides, it is often said that the best place to hide a corpse is on the 2nd page of Google!
60% of users click on one of the first three search results and only 7% will go beyond the 3rd page…
Suffice to say that if you are not on the first page, you are invisible.
To implement your SEO strategy , you need to know your target audience perfectly, to know which expressions they are likely to type in search engines.
These expressions, or “key words” must therefore be found on the different pages of your site.
To increase your chances of making your brand known through your website, it is highly recommended to create a blog .
It will then be possible to position yourself on numerous requests in addition to establishing a real image of an expert in your subject.
It will then be necessary to implement a real content marketing strategy to further increase the visibility of the brand through the blog.
Social networks to find new customers
Social networks have become essential in all digital marketing strategies .
First of all, you will need to clearly target which network(s) you should focus your efforts on.
Between Facebook, Instagram, Linkedin, Youtube, Pinterest, Twitter TikTok or even Snapchat the choice is vast but must always be thought out and in accordance once again with the target audience.
Facebook is an easy and well-known social platform, but if you are targeting young people aged 15 to 25, you might want to focus on Tik Tok or YouTube.
If you have a BtoB target , it is on Linkedin that you will need to concentrate your efforts.
Many brands have become known solely through Instagram, for example, such as Shanty Biscuits or Dar Muesli.
Instagram is a very good lever to make your brand known . It is the flagship network to create brand content, show behind the scenes of the company and engage the community.
Getting known on Instagram requires real thought and the implementation of a coherent strategy.
You have to be present and regular.
This is also the case for Twitter, which is more focused on tech, media, arts and culture.
Communicating on social networks means establishing a clear editorial line and a publication schedule that you can program using the tools of the platforms themselves or third-party programming tools.