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The more websites related to your business link to your website, the better it will be referenced on search engines. Discover in this practical sheet how to use the netlinking technique (or link building) to improve your online visibility.
What is netlinking (or link building)?
Netlinking or link building is a practice that consists of obtaining links from other websites that point to your site . These links, called return links (or backlinks) in technical terms, are essential to improve the SEO of your site on search engines and improve its visibility .
Think of these links as votes of confidence: the more quality links your site receives, the more reliable and relevant it will be considered by search engines. The total number of links a site obtains is called the domain authority. For the Google search engine, it is the PageRank algorithm that calculates this authority by analyzing the value of these votes of confidence.
Netlinking therefore consists of developing a strategy for acquiring quality backlinks to strengthen the authority of your site.
Why implement a netlinking strategy?
Building external links to your site brings several tangible benefits to your business. According to a 2020 study by Backlinko , sites positioned on the first page of search engines have on average 3.8 times more backlinks than sites positioned on the second page .
Getting backlinks allows:
to increase your visibility : search engines rank you higher in their results;
to attract more visitors : Internet users discover your site via external links;
to strengthen your credibility : being cited by other recognized sites improves your image.
Of course the quality of the links that point to your site is an essential factor. The links should ideally:
come from recognized sites , with proven authority, whose domain rating is high;
be relevant , that is to say that the site or the article of the site that points to your site has a link with your activity.
The impact of the link on your SEO also depends on the theme: the link must come from a site dealing with subjects close to yours. The closer it is thematically, the better the link will be. For example, if you are a restaurateur, a link coming from a culinary blog will have more value than a link from a site talking about DIY.
Once that is done, ask them if you can create a guest post on their site with a backlink to yours . This is exactly what I am currently doing (a guest post), I write on the site France Num (which has a Domain Rating of 83), and France Num agrees to link to my site at the end of this article.
This is the most popular, simple and accessible method to get backlinks for free.
Another technique is to spot 404 pages on other sites, recreate their original content better, and then offer to replace their dead link with your new page to webmasters.
Another approach, called the “skyscraper” technique, is to provide better content than a current link already present on an article and then ask those who link to the page to link to your superior content.
Create a blog on your website
The other simplest and most widespread method is to create a blog on your website. If you write quality content on your topic, Internet users are likely to create links naturally to your articles . If and only if your content is of quality . This technique is called linkbaiting .
There are plenty of other possible methods. In the end, it doesn’t matter which method you use. Be creative to find the best ways to get links. If you want, I have listed these netliking techniques in an article for advanced SEO profiles.
Buy links on platforms
If you don’t want to waste time, you can entrust your netlinking strategy to an SEO consultant or to a netlinking platform like Semjuice or equivalent. Most link purchasing platforms offer to be supported by internal SEO experts.
Use relevant anchors to be well referenced
For search engines, the anchor of a link from an external site pointing to yours allows them to qualify the way in which this site perceives your page . In particular, it provides information on the subjects covered by your page. Thus, if several external sites that link to your site use words relating to a subject for their anchors, your page could be positioned on this subject, even if you have no content relating to the subject mentioned.
It is therefore essential that the anchor is relevant to the keywords on which you want to position yourself. This allows you to send search engines useful signals to improve your natural referencing.